Milaf Global has partnered with Selfridges to bring 25 Saudi brands to The Corner Shop at Selfridges London through a six-week retail activation. Running from 27 July to 5 September 2026, Saudi: Sky’s The Limit spans fashion, beauty, jewellery, fragrance, fine food and lifestyle. Developed by Milaf Global in partnership with Selfridges, the activation presents […]
Benefit Cosmetics introduces Club Bounce, a sports-themed beauty pop-up in London, celebrating the launch of BADgal Bounce Mascara with interactive experiences.