Swarovski has unveiled a dazzling new boutique in London’s West End just in time for the holiday season. Located at 122 Regent Street, this marks the Austrian brand’s return to the prestigious address, bringing its total number of London stores to nine.
Spanning three floors and 1,500 square feet, the boutique boasts a stunning new façade and features Swarovski’s most luxurious interpretation of its WonderLux retail concept. The interior, designed in an elegant blue that complements the brilliance of crystal, provides a sophisticated and enchanting shopping experience.
Perfectly timed for festive shoppers, the Regent Street boutique offers a curated selection of crystal and fine jewellery ideal for gifting. Alongside Swarovski’s signature collections, including the iconic Millenia and Matrix ranges, the store showcases home décor pieces, watches, accessories, and the recently launched Swarovski Created Diamonds fine jewellery line.
An exclusive Styling Suite located on the mezzanine floor enhances the boutique experience, offering clients personalised one-to-one appointments.
Craig Ash, General Manager of Swarovski UK and Ireland, shared his excitement about the launch:
“We are incredibly proud to have opened our new store at this iconic location just ahead of Swarovski celebrating its 130th anniversary next year. We are especially excited to present our new Swarovski Created Diamonds fine jewellery range alongside the jewellery and home décor collections that showcase Swarovski’s unique savoir-faire in the design and creation of exceptional crystal pieces.”
A WonderLux Experience
Designed by Swarovski Creative Director Giovanna Engelbert, the WonderLux retail concept is part of the brand’s global refurbishment programme. Each boutique is crafted in one of Swarovski’s vibrant House colours and designed to be a joyfully extravagant space that inspires wonder.
At the Regent Street location, octagon-shaped showcases highlight the products against metallic and fluted glass finishes. Textural details, including grosgrain silk and velvet, add a sensorial touch to the boutique’s sophisticated design, making it a true tribute to the brilliance and artistry of crystal.
Visit Swarovski’s New Flagship
The Regent Street boutique invites visitors to experience the magic of Swarovski’s crystal creations in an extraordinary setting. Discover the new WonderLux boutique at 122 Regent Street this holiday season and immerse yourself in the joyful wonder of Swarovski.
