Champion is taking a selection of vintage archive clothing and custom apparel to two London car boot sales this October, with all money raised through the brand’s sales going to organisations working within the host communities.
The first activation takes place at Leyton Car Boot on Sunday 4 October, with proceeds supporting Leyton Orient Trust. Champion will then head to Peckham Car Boot on Sunday 25 October, where funds raised will go to Peckham Soup Kitchen.
For the two events, Champion has partnered with vintage retailer Duke’s Cupboard to source rare pieces from the sportswear brand’s archive. London artist SICKDAN has also created custom Champion clothing specifically for the sales.
The activation builds on Champion’s recent use of temporary London experiences. Earlier this year, the brand partnered with JAB on a Shoreditch boxing pop-up combining a capsule collection, training sessions and an immersive brand environment.
Archive Pieces and Custom Apparel
Vintage Champion items will be priced between £10 and £50. SICKDAN’s custom pieces will be priced at £30 for T-shirts, £40 for joggers and £50 for hoodies, with card payments accepted at both sales.
Champion has previously used its archive as part of physical brand experiences. In 2024, a two-month Champion Sports Bar takeover at Selfridges London incorporated vintage pieces from the brand’s New York archives alongside its sporting theme.
Sales to Support Local Organisations
At Leyton, proceeds will support Leyton Orient Trust, the registered charity delivering community activity on behalf of Leyton Orient Football Club. Its programmes cover areas including health and wellbeing, education and youth engagement across East London.
The second event will support Peckham Soup Kitchen, which provides food and a welcoming space for people facing hardship in Southwark alongside programmes for young people.
The two car boot appearances place Champion’s archive and custom apparel within existing local shopping communities, with proceeds from each event directed to an organisation working in the surrounding area.
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