As the leaves turn and the air cools this autumn, the UK’s retail scene is set to sparkle with the launch of a Harry Potter™ inspired childrenswear collection by Joules, the renowned lifestyle brand. In a magical collaboration with Warner Bros. Discovery Global Consumer Products, Joules is bringing the enchantment of the Harry Potter film series to the younger generation. Designed for children aged 5-12, the collection is a showcase of quality, creativity, and attention to detail, featuring hand-drawn prints, intricate embroidery, and appliqués—all from the skilled hands of Joules’ in-house print team.
The collection, which is timely for today’s date, November 2, 2023, includes a variety of pieces that will delight any young fan of the wizarding world. The lineup features a Harry Potter inspired jersey top, complete with the iconic Quidditch™ Seeker number ‘07’ on the back, a Gryffindor™ red polo shirt, Platform 9 ¾ trainers, and a Ron Weasley inspired Fair Isle knitted jumper. To complete the magical attire, there is also a matching hat and scarf set named after the Weasley twins, Fred and George.
The designs are rich with references to the beloved series, including nightwear adorned with Hedwig™, tops sparkling with the Golden Snitch™, and hand-drawn prints that immerse the wearers in their very own Quidditch match. The collection is further enhanced with woven Joules and Harry Potter inspired embroidery, such as the Hogwarts School Crest™, showcasing the brand’s commitment to detail.
Tom Joule, the founder of Joules, commented on the collection’s launch, saying, “Our clothing has always been about bringing colour and excitement to lives and wardrobes, and our Harry Potter collection certainly does that and more”. He continued, “The collection captures the magic of Hogwarts™ whilst remaining distinctively Joules with surprise and delight details that our customer will be hoping for. With quality fabrics and timeless shapes, it has been designed to be passed on and loved by another Harry Potter fan when it’s inevitably been outgrown”.
This collection is a charming addition for both newcomers to the Harry Potter franchise and those who have long cherished the series. It strikes a balance between preppy sophistication and playful whimsy, perfect for young fans eager to express their love for the wizarding world.
The Harry Potter x Joules collection is now enchanting the aisles, having launched on the 24th of October 2023. It is available for purchase online at Joules and in selected Joules stores across the UK.