Cifonelli Launches Morocco-Inspired Spring/Summer Collection

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Cifonelli, the esteemed family-owned tailor with a legacy spanning 140 years, is delighted to introduce its latest Spring/Summer collection. Curated under the creative guidance of Lionel Peralta, CEO at Cifonelli, this captivating line draws inspiration from the marvels of Morocco, characterised by two distinct themes.

The first theme captures the essence of the Marrakech desert, seamlessly blending luxury with the gentle shades of pink stones and sandy dunes. Meanwhile, the second theme draws inspiration from the vibrant city of Essaouira through the embrace of urban-influenced colour palettes like heather grey into the cream and navy mix, along with lightweight fabrics. This combination is ideal for effortlessly transitioning your style from beachside escape to the dynamic pulse of city living. 

Lionel and his design team found inspiration for the collection during their Moroccan adventures, immersing themselves in the vibrant souk market of Marrakech, embarking on a desert journey enriched with Bedouin culture, and discovering the coastal allure of Essaouira. He expressed, “Our goal was to curate a collection that allows our clients to embody a fusion of sophisticated comfort, presenting pieces that effortlessly shift from a polished casual appearance to a versatile weekend wardrobe.”

The collection features a variety of garments, ranging from meticulously tailored suits that highlight Cifonelli’s exceptional craftsmanship, accentuating the masculine silhouette with a focus on comfort, to laid-back, lightweight shirts, and trousers made from the finest linens and cottons. Each piece pays tribute to the rich landscapes of Morocco elevating the concept of luxury dressing to new heights.

The Spring/Summer collection will be available both in-store and online at cifonelli.com on February 28th 2024. 

Terry Clark
Terry Clarkhttps://365fashion.co.uk
Publisher of 365 Fashion, 365 Retail and Hospitality and Leisure News. Organiser of the Creative Retail Awards.

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