Russell & Bromley has inaugurated its latest boutique in Hampstead, London, revealing a new look developed in collaboration with their long-standing design partner, Shed. This store introduction enhances the Russell & Bromley brand’s distinct identity, aiming to celebrate the exceptional in the everyday.
The interiors of the new Hampstead store have been designed to highlight the store’s products while preserving the architectural integrity of the building. Originally two separate shopfronts, the space has been thoughtfully merged into one, maintaining the historical essence of the structure.
The Hampstead opening signals the start of several planned Russell & Bromley boutique launches across various London ‘villages’ in the upcoming years. Designed to integrate into the local village aesthetic seamlessly, these new boutiques focus on subtle yet compelling design elements that provide an engaging shop front and interior. Special attention has been given to lighting, developed in collaboration with Shoplight to highlight the key features and merchandise within the store.
Dave Dalziel, a partner at Shed, reflected on the collaboration, stating, “Our five-year partnership with Russell & Bromley has been a journey of evolving design to meet the changing demands of the high street, and we now present a new design vision fitting for today’s retail landscape. Russell & Bromley holds a prominent place in British fashion, celebrated through this new store design that marries craftsmanship with a delicate touch to foster a new kind of intimate boutique experience.”
George Williamson, Head of Estates at Russell & Bromley, expressed enthusiasm about the new venture, “The launch of this Hampstead store is an exciting development for the Russell & Bromley brand. The unique, conceptual design by Shed reflects a new blueprint for our brand’s portrayal. This is especially significant as we plan for further expansion both in the UK and internationally, where design will play a key role in how our brand is perceived and embraced by new communities.”