Shaftesbury Capital has announced that Alo Yoga, the luxury activewear brand, has chosen Covent Garden for its new UK location. The premium lifestyle brand is set to open a 5,000 sq ft anchor unit at the junction of Neal Street and Earlham Street, a key gateway to Covent Garden’s Seven Dials neighbourhood. The arrival of this world-class brand underscores Shaftesbury Capital’s strategy to curate a dynamic, mixed-use destination and solidifies Covent Garden’s position as a hub for internationally renowned, specialist brands.
Alo Yoga’s Covent Garden store, located at 25a Neal Street, will introduce its luxury collection of lifestyle and activewear to the West End. This marks a significant milestone in Alo Yoga’s UK expansion, joining over 100 Alo Sanctuaries worldwide in its mission to inspire mindful movement and foster community. Spanning three floors, the anchor store will showcase Alo Yoga’s studio-to-street ethos, featuring a range of women’s and menswear, designed to be comfortable, contemporary, and trend-forward. Products will include activewear, loungewear, accessories, and a selection of wellness items.
The new store will be fitted with a clean and bright aesthetic with exposed brick accents, reflecting Alo Yoga’s Californian heritage and providing a neutral backdrop to highlight its performance-wear products. Positioned at the junction of Neal Street and Earlham Street, the store occupies a prominent location that flanks the gateway to the Covent Garden neighbourhood. Alo Yoga joins a roster of anchor stores in the area, including an upsized store from outdoor retailer Finisterre on Neal Street and an upcoming flagship location for Swedish footwear brand Axel Arigato on Earlham Street.
Michelle McGrath, Executive Director at Shaftesbury Capital, commented: “The signing of Alo Yoga is the latest in a series of key additions to the neighbourhood, with Shaftesbury Capital introducing 15 new brands to Seven Dials in the last 12 months, and nine retail signings this year alone. Attracting Alo Yoga demonstrates our dedication to bolstering the destination’s unique blend of tenants, achieved through establishing innovative anchor locations for a host of international and independent brands. The neighbourhood is already home to an unrivalled selection of high-performance brands, and the arrival of Alo Yoga will further enhance this dynamic line-up, adding even greater diversity and expertise to an evolving Seven Dials offer as part of Covent Garden.”
The signing of Alo Yoga follows the recent announcement that Peak Performance, the premium outdoor apparel brand, has selected Covent Garden for its first-ever UK store. This performance-wear retailer will open at 49 Long Acre, marking an exciting milestone in the brand’s global expansion journey, joining the recently opened flagship store on King Street from sister brand Arc’teryx.
