British retailer Monsoon has launched a new partnership with clothing rental business MyWardrobe, offering customers a capsule collection of bridalwear and occasion dresses for hire. This initiative, Rent Monsoon, is now available on Monsoon’s website, just in time for peak wedding season.
The rental service allows fans of the contemporary and expressive brand to access a range of beautiful wedding dresses, including the bestselling feather-trimmed bridal jumpsuit, as well as a limited collection of versatile occasion dresses and formalwear from the new season. Monsoon will also offer trend-led pieces for hire, providing customers with the most sought-after items on a rental basis.
“Dress rental allows our customers to wear and return our most gorgeous bridal and occasion pieces, ever widening our reach and giving modern women a more affordable and sustainable choice,” says Naomi Robertson, Monsoon’s Buying and Merchandise Director.
Rent Monsoon launches with 30 rental options, consisting of nine bridal pieces, 11 bridesmaid dresses, and 10 occasion dresses.
