Harvey Nichols makes a bold fashion statement this season with the launch of its highly anticipated Spring Summer 2025 campaign.
At the forefront of the campaign is a collaboration with Jacky Marshall, known as JackyBlue, an accomplished designer and illustrator. A graduate of the prestigious Royal College of Art and having previously worked on the design team for the likes of Calvin Klein and Donna Karan, Marshall is revered for capturing runway looks in a striking colour palette. Bringing a fresh, creative edge to this season’s campaign, her illustrations, inspired by international ready-to-wear and couture collections, present Harvey Nichols’ unique curation of both iconic luxury and emerging talent represented in the stores and online.
Supported by a strategic media presence across key London locations and digital platforms, the campaign connects with audiences in impactful and meaningful ways. “Our SS25 campaign is about more than showcasing a season – it’s about reclaiming our role as a pioneer in fashion,” said Kate Phelan, Creative Director at Harvey Nichols. “Through bold creativity and thoughtful storytelling, we’re highlighting Harvey Nichols’ distinctive curation in a way that resonates with today’s fashion-forward audience.”
As part of the Spring Summer campaign, Harvey Nichols’ iconic windows will see the introduction of digital screens showcasing animated versions of Marshall’s illustrations, creating the illusion of a marching store-length catwalk. With striking visuals and a seamless blend of out of home advertising and digital content, this campaign signals the start of an exciting new chapter for the iconic British brand and is the first campaign under of helm of CEO Julia Goddard.
