Topshop Returns to the Runway

Topshop and Topman staged a triumphant return with an open‑air Autumn/Winter 2025 runway show at Trafalgar Square, launching their relaunched e‑commerce site and new collections, complete with “See Now, Buy Now” offerings.

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Topshop made its official return to the fashion calendar on 16 August, staging a high-profile runway show in Trafalgar Square to coincide with the relaunch of Topshop.com. The open-air event attracted thousands, temporarily halting traffic and activity in one of the capital’s most recognisable public spaces.

With the National Gallery providing a striking backdrop, the event showcased the Autumn/Winter 2025 collections for both Topshop and Topman. Entry was open to the public, and the atmosphere reflected the occasion’s scale, aided by live music and a prominent front row.

Photo by Dave Benett

Figures in attendance included model Cara Delevingne, activist and model Adwoa Aboah, designer Tolu Coker, and Mayor of London Sadiq Khan, highlighting the brand’s enduring link to London’s fashion and cultural scene.

The models on the runway were cast through an open call held earlier in the summer, in collaboration with Wilhelmina Models London. The campaign targeted unsigned talent, broadening representation on the catwalk and aligning with the brand’s efforts to engage a wider audience.

Live DJ sets from Norman Jay MBE and Melvo Baptiste, of Good Times fame, accompanied the show, setting the tone as both womenswear and menswear lines were unveiled. The presentation featured “See Now, Buy Now” pieces available for immediate purchase, along with a preview of items scheduled for later seasonal drops.

The women’s Autumn/Winter 2025 collection offered sharp tailoring and standout pieces across outerwear, dresses and denim. Among the key items were a patchwork shearling coat, ‘80s-inspired strong-shouldered tailoring, drop-waist jackets, patterned knitwear and flowing skirts. A tonal palette of charcoal and deep navy was accented with shades of dark red and chocolate. Denim was a focal point, reworked into contemporary cuts and washes, with the brand’s Jamie and Joni jeans also making a return.

For Topman, the Autumn/Winter range was positioned as a modern take on utility dressing, with formalwear elevated by clean tailoring and updated silhouettes. Key menswear looks included check wool coats, pleated wide-leg trousers, hand-knitted pieces, and casual garments such as utility trousers and embroidered jersey items. A colour scheme of deep indigos, greys and blacks was contrasted with notes of burgundy, red and chocolate.

Speaking after the show, Michelle Wilson, Managing Director of Topshop Topman, said: “Today’s show was a love letter to London – its energy, creativity, and global influence. The return of Topshop.com is more than a relaunch; it’s a reinvention. And this is just the beginning.”

The show was supported by event partners including InPost, MOTH, and Charlotte Tilbury. InPost handled delivery logistics, MOTH provided cocktails to guests, and backstage beauty was led by Sofia Tilbury, who created makeup looks in keeping with the show’s bold theme.

The first products from the collection are now available for purchase via Topshop.com, with more items expected to be released throughout the remainder of the season.

Terry Clark
Terry Clarkhttps://365fashion.co.uk
Publisher of 365 Fashion, 365 Retail and Hospitality and Leisure News. Organiser of the Creative Retail Awards.

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