NikeSKIMS has opened an exclusive pop-up installation at Selfridges, running from 30 January until 5 March. The temporary retail space provides a physical showcase for the brand’s Spring ’26 Collection, bringing together footwear, apparel and accessories in a curated environment.
Positioned within one of London’s best-known department stores, the pop-up reflects the continued role of short-term retail formats as a platform for brand storytelling and seasonal launches. The space presents a focused edit rather than the full collection, encouraging customers to engage with the NikeSKIMS concept through a tightly controlled product narrative.
Spring ’26 collection focus
The Spring ’26 Collection is inspired by the modern ballerina, with performance silhouettes reinterpreted through this influence. The range applies this reference point across categories, translating movement, structure and form into contemporary sportswear and lifestyle pieces.
Brand positioning and retail strategy
NikeSKIMS combines Nike’s performance innovation with the inclusive fit and sculpting technologies associated with SKIMS. The brand positions its offer as a complete system of dress, designed to work across multiple moments of wear while maintaining a consistent approach to function, fit and form.
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