lululemon has announced the upcoming opening of its 100th store in Europe, the Middle East and Africa (EMEA), marking a milestone in the brand’s international expansion.
The 100th location will open on 13 March in Warsaw, Poland, becoming lululemon’s first store in the country. The opening will take place through the company’s franchise partnership agreement with Arion Retail Group. Across EMEA, lululemon operates a blend of company- and franchise-operated stores, reflecting what it describes as an agile and considered approach to growth.
Franchise-Led Market Entries
The milestone builds on lululemon’s recent international expansion plans. Last year, the brand announced that it would enter six new markets in 2026 through its franchise partnership model — the highest number of new market entries in a single year for the company. In addition to Poland, planned entries this year include Hungary, Romania, Greece, India and Austria.
Growing EMEA Footprint
lululemon first entered the EMEA market in 2014 with a store in London’s Covent Garden. Since then, the company has expanded its physical footprint to 19 markets across the region. Earlier this month, lululemon opened a new company-operated store on High Street Kensington in London, its 13th location in the capital, underlining the city’s continued strategic importance for the brand.
lululemon states that its physical stores play a central role in how it connects with guests, functioning as community hubs as well as retail spaces.
With a presence in more than 30 markets globally, the company continues to develop its store network across North America, EMEA, Asia Pacific and China Mainland.
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