Shaftesbury Capital has announced the signing of streetwear brand Eme Studios, which is set to open at 57 Carnaby Street. The opening will mark the brand’s UK debut and its first permanent store outside Spain.
Eme Studios was founded in Spain in 2018, inspired by modern streetwear aesthetics and culture. The brand currently operates physical locations in Madrid, Barcelona and Valencia, and trades online in more than 100 countries.
The new 1,500 sq ft Carnaby Street store will feature a collection of men’s, women’s and unisex pieces, including knitwear, jackets and other apparel. The interior will translate the brand’s aesthetic into the physical retail environment, with the space designed to create a sense of exclusivity.
The brand’s decision to enter the UK market with a bricks-and-mortar store reflects Eme Studios’ expansion strategy, targeting Soho for its reputation as a shopping and cultural destination. The brand follows several international retailers that have started their UK journey in Soho, including Adidas Originals, Axel Arigato, Autry and Alohas.
Eme Studios will sit at the southern gateway of Carnaby Street, joining brands including Farm Rio, TALA and Edikted. The recent opening of Edikted’s 4,800 sq ft store also marked a UK debut and the brand’s first location outside the US, bringing its street-style and runway-inspired womenswear to Soho.
The signing adds another international fashion brand to Carnaby Street’s retail mix, with the new store forming part of Shaftesbury Capital’s wider Soho portfolio.
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