Highcross Leicester is preparing to welcome Hollister this winter, marking the fashion brand’s first store in Leicestershire.
The retailer will take over the former Topshop unit at Highcross Leicester, where Hollister will introduce its new-format store featuring clothing, accessories and fragrances.
The Leicester opening follows Hollister’s 25th anniversary celebrations. Founded in Columbus, Ohio, in 2000, the Abercrombie & Fitch-owned retailer has developed an international store network centred on its Southern California-inspired casualwear positioning.
Its arrival also comes amid renewed interest in early-2000s fashion, with the Y2K fashion trend generating up to 20,000 online searches each month in the UK.
Hollister’s addition forms part of a wider Highcross strategy to introduce brands identified as popular or trending among shoppers. PURESEOUL, which arrived as part of the centre’s recent leasing programme, opened at Highcross in early May.
Once open, Hollister will join fashion retailers including Levi’s, H&M, Zara, Mango, Next, River Island and Urban Outfitters at Highcross.
The post Hollister To Open First Leicestershire Store At Highcross appeared first on 365 Retail – Retail News and Events.
