Primark has opened its first store in Bahrain at City Centre Bahrain, marking the fashion retailer’s fifth location in the Middle East and its entry into a 20th international market.
Opened in partnership with Alshaya Group, the store provides more than 43,000 sq ft of shopping space across two floors and employs more than 320 colleagues. Bahrain becomes Primark’s third country in the Middle East, following its entry into Kuwait in 2025 and the UAE earlier in 2026.
Thousands of customers attended the opening at City Centre Bahrain, which was also attended by H.E. Micheál Smith, Ambassador-designate of Ireland to the Kingdom of Bahrain, and Khalifa Bin Braik, CEO of Majid Al Futtaim Asset Management. The event was led by John Hadden, CEO of Alshaya Group.
Opening-day activity included entertainment, giveaways and customer activations. The programme also acknowledged the national day of the Kingdom of Saudi Arabia.
Middle East Expansion
The Bahrain opening continues Primark’s international expansion through its partnership with Alshaya Group.
The Bahrain opening is the third Primark store to launch at a Majid Al Futtaim destination through the retailer’s partnership with Alshaya Group, following locations at City Centre Mirdif and Mall of the Emirates.
Qatar and Saudi Arabia Openings Ahead
Primark’s regional expansion is set to continue with its first store in Qatar, scheduled to open at Doha Festival City on 29 October 2026.
Further openings are planned during 2027. Primark is due to enter Saudi Arabia in March, while an additional Kuwait store is planned at Aventura Mall and a second Qatar location is set to open at Villaggio Mall.
The planned openings will extend Primark and Alshaya Group’s partnership across further GCC markets following the retailer’s expansion into Kuwait, the UAE and Bahrain.
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