Crystal-trimmed black denim, leopard print and sherpa are among the pieces in True Religion’s Holiday 2026 collection, which is being released in a series of drops across the festive season.
The clothes come with a campaign, The Gift Worth Going All In For, starring music stars Latto, Metro Boomin and Summer Walker, which casts the brand’s jeans as a festive gift in their own right.
The first drop, Texture Takes Over, mixes furry textures, leopard print, sherpa, velour, sweater knits and matching sets, while the brand’s signature denim gets dimensional stitching, speciality washes and crystal accents.
The second, Crystal After Dark, is aimed at nights out. It is built around black denim, with crystal embellishments across jeans, T-shirts, flannels and sportswear, alongside chains, oversized proportions and dimensional details.
Two ranges run through the whole season. Famous Denim reworks the brand’s best-known silhouettes with statement stitching, seasonal washes, crystal placements and updated proportions, while The Cozy Shop is given over to comfort, with matching sets, sherpa, velour, sweater knits, fleece, bouclé and satin. The palette shifts as the weeks go on, from tactile, cosy pieces to dark, high-shine styles and, finally, fresh colour and lighter denim for the New Year.
The campaign is set in a world inspired by the Diamond District, filled with jewellery counters, gold, diamonds and ice, in which the most coveted piece of all is True Religion. It reframes holiday gifting around personal style and self-expression, with each star playing a part: Latto as the showstopper, Metro Boomin as the mastermind and Summer Walker as the rule breaker.
Kristen D’Arcy, chief marketing officer at True Religion, said the brand had gone “all in on the details” with the collection.
“Holiday is all about going after what you want. With ‘THE GIFT WORTH GOING ALL IN FOR,’ we’re bringing a little extra attitude, glamour and True Religion energy to the season. Latto, Metro Boomin and Summer Walker each bring their own flavor to the story, making it bigger, bolder and unapologetically individual. And the collection? We went all in on the details, from standout denim to crystals, texture and statement-making finishes. This holiday, True Religion jeans are the gift worth their weight in gold.”
Kristen D’Arcy, Chief Marketing Officer, True Religion
True Religion is an urban casual lifestyle apparel and accessories brand for women, men and children. The launch of its holiday campaign was first reported by our sister title 365 Retail.
