MOSCOT has relocated its Soho shop from 37 to 39 Beak Street, expanding into a larger space as it marks 10 years since opening its first international location in London.
The New York eyewear brand has remained on the same street, moving next door into a 70 sq m shop with a 12 sq m testing facility. Located just off Carnaby Street, the new MOSCOT space continues the brand’s established presence in Soho while introducing a larger retail and clinical environment.
The shop carries forward design details intended to reflect its Lower East Side heritage, including tin ceilings, vintage objects and historical artefacts drawn from the family business’s history.
Founded in 1915, MOSCOT began with Hyman Moscot selling eyeglasses from a pushcart on Orchard Street in New York. The business is now led by Dr. Harvey Moscot and Zack Moscot, 5th Generation & Chief Design Officer.
Since opening in Soho, the brand has added further London locations in Covent Garden, Marylebone and King’s Road, alongside recent openings in Florence, Melbourne and Guangzhou.
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