Charles Tyrwhitt has launched a global Summer of Sport campaign bringing together four of its ambassadors for the first time.
The campaign features Joe Root, Stuart Broad, Luke Donald and Anthony Volpe, and will run across out-of-home, national press, AV, digital and social channels. Shot across the US and UK, the campaign presents each ambassador in a different setting, from Luke Donald in off-course tailoring to Stuart Broad in casualwear at home.
Alongside the campaign, Charles Tyrwhitt will host a series of fan experiences and activations during the summer, including events designed to give customers access to figures from the sporting world.
As part of the programme, Stuart Broad and his podcast co-host Jos Buttler will host a live edition of the For The Love of Cricket podcast in June for an audience of fans and guests. The event will include surprise appearances and additional guests from across cricket.
Broad will also take part in an “In Conversation” event at the Charles Tyrwhitt Jermyn Street store on 10 June, where fans will hear stories from his career and gain behind-the-scenes insight into the modern game.
The brand will also work with Wisden Cricket on a series of experiences for office workers across London. The activations will include live cricket punditry, catering, complimentary tailored shirt fittings and other match-day-inspired elements.
Throughout the season, Charles Tyrwhitt said fans can also expect giveaways including signed merchandise, tickets, meet-and-greets and access to live events.
“It may not surprise you that I’m big on details, and the same applies to how I dress. I live in linen all summer, and it has to feel as good as it looks.”
Luke Donald, Charles Tyrwhitt ambassador
“My love for cricket whites is stronger than I thought…I find I’m always wearing a white jumper or something similar at home.”
Joe Root, Charles Tyrwhitt ambassador
“I’ve worn a lot of ill-fitting suits in my time, so I love that you can adjust measurements, especially on my long bowling arms!”
Stuart Broad, Charles Tyrwhitt ambassador
“I have always believed that how you show up, both on and off the field, says a lot about who you are.”
Anthony Volpe, Charles Tyrwhitt ambassador
Eventbrite links for upcoming activations will be made available via Charles Tyrwhitt’s Instagram profile.
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The post Charles Tyrwhitt Launches Summer Of Sport Campaign appeared first on 365 Retail – Retail News and Events.
