The Metrocentre Partnership has announced that British womenswear brand Sosandar will be making its regional debut at the Metrocentre. Set to open in October, Sosandar’s new store will be located in the upper Platinum Mall, marking the brand’s third standalone bricks-and-mortar location.
Sosandar has secured a 2,047 sq ft unit in the heart of Metrocentre, joining an impressive lineup of other esteemed womenswear brands such as Phase Eight and Hobbs. The new store will feature Sosandar’s signature feminine and chic aesthetic, offering a wide range of womenswear and accessories focused on fashion-forward, affordable, and high-quality pieces designed for longevity.
Eight years after its initial online launch, Sosandar has become one of the fastest-growing women’s fashion brands in the UK. The new Metrocentre location represents the brand’s third physical store, following its successful expansion from online sales and partnerships with major retailers like NEXT and M&S. This move is part of a broader bricks-and-mortar expansion strategy across the country, with the decision to join Metrocentre reflecting the mall’s appeal as a premier destination for top-tier brands. Recent investments in the centre by brands like Zara, Frasers Group, Primark, and upcoming arrivals Sephora and Mango, further underscore its status as a leading retail hub.
Ben Cox, Director at Sovereign Centros from CBRE, Asset Managers of Metrocentre, expressed his enthusiasm for the new addition: “Sosandar’s arrival at Metrocentre for one of their first physical stores, and first in the region, is fantastic news and reflective of the destination’s dominance in the North East and strength in the UK as a whole. We are dedicated to delivering highly sought-after brands that will appeal to our loyal customer base. Sosandar is just that, and a natural fit within Platinum Mall, and we look forward to seeing their store open in the Autumn.”
Ali Hall and Julie Lavington, Co-CEOs at Sosandar, also commented on the opening: “We are pleased to announce the third location for our Sosandar stores. We have a strict criteria of opening stores in top tier, thriving locations where Sosandar customers over-index, and Metrocentre ticks all these boxes. Metrocentre has a reputation for hosting a versatile range of fashion retailers and we look forward to the official opening of our store in the coming months.”
This announcement follows the recent news that Mediterranean-inspired fashion retailer Mango is set to open a 6,233 sq ft store in Metrocentre’s Lower Red Mall later this year. The new Mango store will be the brand’s largest in the North East, located near Jo Malone and other favourites like Zara, H&M, and anchor brand Flannels.
