Envision Racing has announced a multi-year collaboration with British fashion brand Superdry, starting from Season 10 of the FIA Formula E World Championship. This collaboration, bridging the worlds of sports and fashion, centres around a shared commitment to sustainability.
Founded in 2003, Superdry has gained global recognition for its spirit of adventure. Now, the brand is on a mission to reshape the fashion landscape, focusing on minimizing environmental impact and safeguarding the future.
By teaming up with Envision Racing, Superdry is making a bold statement, using fashion as a force for good. This partnership provides both brands an opportunity to learn from each other and drive significant change within their respective industries.
As part of this collaboration, Superdry is providing the reigning Formula E world champions with a 10-piece exclusive capsule range of high-performance products, all made from sustainable materials such as organic cotton. This eco-friendly kit will be sported by the Envision Racing team as they aim to retain their Formula E World Championship title.
Additionally, Envision Racing and Superdry will unite in the Race Against Climate Change™. This joint effort is part of Envision Racing’s initiative to accelerate the transition to clean, secure, and affordable renewable energy. The partnership will also include collaborative marketing campaigns to inspire and encourage audiences to embrace sustainable fashion choices.
Julian Dunkerton, CEO and co-founder of Superdry, expressed his excitement about the collaboration: “This is a very exciting time for Superdry, our partnership with Envision Racing is a testament to the brand’s great work towards positive environmental change. We wish Envision Racing all the best for the season ahead and I look forward to what we can achieve together.”
Echoing this enthusiasm, Sylvain Filippi, Managing Director and CTO at Envision Racing, said: “We are thrilled to be working with a global brand such as Superdry that shares our values around sustainability, our passion for innovation and our commitment to promoting sustainable actions amongst our customers and fans. The unveiling of the new innovative Envision team race kit will be just the start of what is set to be a very exciting collaboration and I look forward to seeing what we can achieve together in the coming years.”
