Whispering Smith, importer, wholesaler, and distributor of fashion apparel, has officially relocated to a new headquarters in Manchester. This strategic move is seen as a testament to the company’s ongoing commitment to its roots and future growth within the city that has been central to its operations since its inception.
Managing Director Rohil Kumar articulated the company’s motivation for the relocation, highlighting the necessity to adapt to the dynamic urban landscape of Manchester. Whispering Smith had occupied its previous headquarters on Great Ducie Street for nearly three decades before moving to a newly acquired five-storey building at 274 Deansgate, which spans 23,688 sq ft and was purchased for £6.35 million.
“After occupying our previous premises for almost 30 years, we realised that in order to keep up with Manchester’s ever-changing landscape, we needed to relocate to the heart of the city,” Mr Kumar explained. He described the move as a reflection of the firm’s pledge to contribute to Manchester’s development, adding, “Our relocation is a testament to our commitment to Manchester’s growth, and our investment reflects this promise.”
The new Deansgate headquarters is not only centrally located but also offers significant advantages such as excellent transport links and the vibrant city-centre life, which are expected to enhance the appeal and efficiency of the firm. Mr Kumar emphasised the historical and ongoing importance of Manchester to the textile industry and to Whispering Smith’s heritage: “Manchester remains at the centre of England’s textile industry, which has played a vital role in the industrial revolution. With its strong foundations, we believe Manchester remains the epicentre of the UK fashion industry.”
Currently, Whispering Smith employs approximately 70 staff members and has set its sights on further expansion. Over the next two to five years, the company aims to significantly increase its workforce, focusing on areas such as marketing and branding to bolster its brands, which include Brave Soul, Good for Nothing, and Night Addict.
“The industry has undergone significant changes since Brexit and Covid. There have also been many disruptors that have either faded away or are still present. But I believe the market is slowly adjusting itself, and we continue to have a positive outlook for the future,” Mr Kumar stated regarding the industry landscape and the company’s strategic direction.
Furthermore, plans are underway for the development of their old site as part of a broader regeneration scheme led by Manchester City Council, aiming to revitalise the surrounding area.
