Charles Tyrwhitt has opened a new flagship store on London’s prestigious Regent Street, marking the brand’s eighth opening in just one year. The store, located at no.218 Regent Street, welcomes the public starting April 19th, and is situated in a beautifully preserved grade-listed building.
Perfectly positioned just moments from Oxford Street tube station, the new 4,200 sq. foot store offers an immersive shopping experience. It features a complete renovation including an exquisite marble spiral staircase that escorts customers to the spacious lower floor. Here, a lavish VIP area awaits for private appointments alongside an extensive display of the brand’s renowned shirts.
Respecting the historical significance of its location, Charles Tyrwhitt has enhanced the interior with bronzed elements that add a sophisticated touch to the customer experience, blending modern retailing with rich architectural heritage.
In a landscape where many British businesses are pulling back on physical store openings, Charles Tyrwhitt’s new venture is part of an aggressive expansion strategy. The company plans to open an additional 10 stores over the next 18 months, demonstrating significant growth.
Joe Irons, Chief Marketing Officer at Charles Tyrwhitt, shared his enthusiasm about the new location: “We cannot wait to move into our new Regent Street store. The iconic shopping street not only boasts some of the best footfall in the UK but also is synonymous with great, premium retail brands. The Regent Street location really does lend itself well to a whole experience, where people want to enjoy beautiful stores, an unparalleled customer service experience, and great products!”