Grosvenor has announced the return of British fashion retailer AllSaints to Liverpool ONE with a new pop-up store on Peter’s Lane.
The new pop-up occupies a 4,000 sq ft unit on Liverpool ONE’s Peter’s Lane, offering the brand’s iconic collection of leather jackets, accessories, and a broad selection of womenswear and menswear. The store’s design reflects AllSaints’ distinctive industrial style, featuring bleached solid wood floors, Venetian plaster walls, and illuminated curved displays.
The return of AllSaints signifies a renewed commitment from a prominent British brand to Liverpool ONE. This follows successful activations from fashion retailers such as Sisters & Seekers, ARNE, and Lounge.
Rob Deacon, Director of Asset Management at Grosvenor, commented, “We are always listening to our dedicated customer base, connecting brands with people, and delivering meaningful short-term activations is the ideal way to ensure Liverpool ONE continues to be a place people want to visit. We are pleased to welcome yet another leading brand to our already unique calendar of activations.”
Frankie Mallinson, Global Retail Director of AllSaints, added, “AllSaints’ latest opening at Liverpool ONE is an exciting step in the brand’s evolution. Our new location on the fashion-focused Peter’s Lane is ideal to launch our latest pop-up, and AllSaints sits seamlessly amongst the curated line-up. The scheme has been the perfect home for AllSaints in the past, so we are delighted to reopen our doors and welcome our loyal base of customers and new fans alike.”
AllSaints’ return to Liverpool ONE follows the recent success of a short-term event by womenswear brand Glamify Fashion on Peter’s Lane. This event, Glamify Fashion’s first-ever pop-up, was part of a series of activations at the destination, reinforcing Liverpool ONE’s status as a preferred partner and a hub for brand debuts. The online retailer showcased its luxe fashion line from 28th to 30th June, attracting a significant number of visitors. The launch party featured music, giveaways, and an appearance by Liverpudlian Love Islander and brand ambassador Samantha Kenny.
