Nobody’s Child, a responsible womenswear brand, has opened its new flagship store at 3 Neal Street in Covent Garden, London. The store, which officially welcomed customers on 10th August, spans 2,044 sq ft across two floors, making it the brand’s largest retail location to date. This new flagship joins other Nobody’s Child stores on Carnaby Street and in Spitalfields, further solidifying the brand’s presence in London.
The decision to open in Covent Garden follows the success of Nobody’s Child’s pop-up store on Long Acre last May. Positioned just off the bustling Long Acre, the new store is surrounded by leading fashion and beauty brands, offering an ideal location for the brand’s flagship.
Jody Plows, CEO of Nobody’s Child, expressed enthusiasm for the new store: “After a successful pop-up on Long Acre last year, we knew Covent Garden was the ideal location to launch our third permanent site. Finding the perfect unit for our flagship was key, and 3 Neal Street, located just off the bustling Long Acre, surrounded by leading fashion and beauty brands, is exactly what we were looking for. We’re excited to launch our largest store to date and can’t wait to welcome our community to our new Nobody’s Child store.”
The flagship store features the brand’s latest collections across two floors. The Ground Floor serves as a destination for iconic dresses and denim, along with newly launched jewellery and accessories collections. The Lower Ground Floor houses a shoe and bag department, complete with a relaxed open-plan seating area and changing rooms. Bespoke shelving displays throughout the store allow Nobody’s Child to showcase its new accessories range, marking an expansion into a new product category for the brand.
Nobody’s Child, founded in 2015, focuses on creating responsibly made clothing for women, combining sustainability with affordability. The brand was the first guest brand to launch on M&S.com in 2021, with Marks & Spencer subsequently investing in a 25% stake. Over the past two years, Nobody’s Child has seen its revenues quadruple, driven by its own channels and third-party brand partners.
