Leem, the international womenswear brand celebrated for its stylish and modest designs, will open its first permanent UK store at Westfield London, White City on 15 December 2024. This development follows the overwhelming success of Leem’s pop-up shop at the same location and represents a significant milestone in the brand’s strategy to expand its presence across the UK.
Leem’s new store aims to offer UK customers a sophisticated retail experience that showcases its latest globally inspired collection. Highlights include airy knits, tailored maxi dresses, and bold statement pieces with exaggerated sleeves, cutout details, contrasting colours, and eye-catching prints. Designed for women of all styles and backgrounds, Leem combines elegance and functionality with an emphasis on inclusivity and cultural resonance.
Expanding Leem’s Presence in the UK
Since its entry into the UK market in 2022 through an exclusive partnership with Selfridges online, Leem has grown steadily. The launch of its pop-up shop at Westfield London in 2023 proved instrumental in establishing a physical presence and engaging directly with customers.
“This milestone is an important step in our growth plans across the UK and reflects our commitment to delivering timeless fashion,” said Miles Young, Managing Director of Leem. “We have been truly overwhelmed by the positive response from our customers, inspiring us to create an elevated shopping experience that embodies the heart of our brand.”
The move to a permanent store, located on the ground floor of Westfield’s premier luxury section, reflects Leem’s commitment to enhancing the shopping experience. The 1,100-square-foot space is designed to embody the brand’s sleek and minimalist aesthetic, featuring rose gold metalwork, curated displays, and ambient lighting that create a warm and inviting atmosphere.
“The opening of Leem’s first permanent store at Westfield London highlights the success of its journey in the UK market. We’re proud to provide a platform for innovative international brands like Leem, which continues to captivate our shoppers with its timeless and stylish approach to modest fashion. This milestone not only enriches our retail offering but also reflects Westfield London’s position as a leading destination for brands seeking to grow and thrive in the UK.”
Laura Waters, General Manager at Westfield London
A Year of Transformation and Innovation
Leem’s expansion into a permanent location comes as part of a broader strategy to increase its footprint across the UK. The brand plans to enhance its online presence and explore potential partnerships to strengthen its reach.
In addition to its UK initiatives, Leem continues to focus on globally resonant designs. Each seasonal collection reflects the latest trends while maintaining timeless appeal. Including culturally inclusive styles ensures the brand resonates with its diverse and international audience.
