Abercrombie & Fitch is expanding its footprint in London with the announcement of two new flagship stores set to open in early 2025. Located at prime retail destinations on Oxford Street and Long Acre in Covent Garden, these stores mark a significant investment in the brand’s UK presence, aiming to connect with both loyal customers and new audiences.
The Oxford Street flagship will occupy a two-storey space at 325 Oxford Street, at the corner of New Bond Street. Previously occupied by Next, the location features a double-height frontage, offering high visibility in one of London’s busiest shopping districts. The Covent Garden store, positioned at 132 Long Acre, continues Abercrombie’s expansion into iconic London retail areas.
Scott Clarke-Bryan, Managing Director for EMEA at Abercrombie & Fitch, highlighted the importance of these new locations in the company’s strategy:
“Establishing an elevated presence at these iconic shopping destinations is a great way to engage with our customer as we continue to grow Abercrombie in London. With these stores being pinnacle experiences in such famous shopping areas, we’re looking forward to showcasing our latest product offering and connecting with both new and existing customers in 2025.”
The two new stores will be designed to offer an enhanced shopping experience, blending traditional retail with digital features to meet the demands of modern consumers. The Oxford Street location will include a private mezzanine lounge, offering bookable fitting rooms and a dedicated payment area to provide a more personalised service.
