Castore, the performance sportswear brand, has announced a landmark multi-year partnership with the BWT Alpine Formula One Team, marking a significant milestone in the brand’s growing involvement in elite motorsport. As part of the agreement, Castore becomes the Official Team Kit Partner for Alpine, delivering a range of apparel for the team and its global fanbase.
The partnership will see Castore produce official on-track and off-track clothing for the BWT Alpine Formula One Team, as well as apparel for the Alpine Academy and Alpine Sim Racing. Additionally, the brand will design replica teamwear and dedicated fanwear collections, enabling fans to wear the team’s colours both at the circuits and at home. Castore will also manage and operate Alpine Racing’s official retail website.
Tom Beahon, Co-founder and Co-CEO of Castore, expressed enthusiasm for the collaboration:
“This partnership with BWT Alpine Formula One Team is an incredibly exciting development for Castore. F1 is a huge growth sport globally, and a big focus area for Castore – we love that our offer in the space brings fans closer to the action. We’re really looking forward to seeing Castore’s wings represented in a competitive environment next season.”
David Warren, Global Marketing Director at BWT Alpine Formula One Team, highlighted the benefits of the partnership:
“We are very pleased to announce our exciting new partnership with Castore, which will enable us to elevate our teamwear, as well as improving the overall product offering we have available for dedicated fans of the team who represent us watching at home and at the race circuits we visit around the world. We look forward to working closely together with Castore to create exciting and unique ranges of clothing that will be available to our fans worldwide and we can’t wait to see them supporting us in our colours throughout the season.”
This partnership strengthens Castore’s position in Formula One, a sport that continues to grow in global popularity. Known for its high-performance sportswear, Castore has been expanding its footprint across multiple elite sports and this collaboration underscores its commitment to delivering innovative apparel for athletes and fans alike.
For Alpine, the deal represents an opportunity to elevate its teamwear and fanwear offerings, ensuring fans worldwide can proudly support the team with premium-quality products.
The partnership will debut with Castore’s designs featured during the 2025 F1 season, offering both the team and fans an elevated experience through cutting-edge apparel.
