Shaftesbury Capital has confirmed that US fashion brand Edikted will open its first European standalone store at 52–55 Carnaby Street, marking the brand’s debut outside the United States. The opening adds to Shaftesbury Capital’s Soho portfolio of physical launches from digital-native retailers.
The 4,800 sq ft store will be located opposite TALA, which also made its UK debut on Carnaby Street with Shaftesbury Capital following its online success and subsequent physical launch. Edikted’s new flagship will offer women’s apparel and accessories influenced by streetwear, runway fashion, and current trends.
Edikted joins a growing list of brands that have selected Soho for their first physical locations, including ALOHAS and Sheep Inc, as well as earlier entrants such as END. and Axel Arigato.
The announcement follows the recent opening of US backpack brand Eastpak’s first UK flagship at 35 Carnaby Street, underlining the area’s appeal to international brands seeking a London base.
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