Activewear brand lululemon is set to make its Midlands debut with the opening of a new 5,700 sq ft store at Bullring Birmingham.
The new store will present lululemon’s latest activewear collections, spanning products designed for yoga, running, training, tennis, golf and a wide range of other activities. The offer will cover womenswear, menswear and accessories.

As part of its expansion into Birmingham, lululemon plans to adopt a community-focused approach, with initiatives including local run clubs and group exercise sessions aimed at building engagement beyond the shop floor.

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