Shaftesbury Capital has announced the opening of US fashion brand Edikted’s flagship store at 52–55 Carnaby Street, marking the brand’s first standalone location in Europe.
The 4,800 sq ft store represents Edikted’s first bricks-and-mortar presence outside of the United States, introducing its trend-led womenswear and accessories offer to the London market. Located in Soho, the brand joins a growing cohort of digitally native retailers establishing physical concepts in the area, including TALA.
Alongside the Edikted launch, Italian fashion brand Subdued has committed to an expanded 4,400 sq ft space at 14–18 Foubert’s Place, reflecting continued demand for prime retail space in Soho and the ability of brands to scale within the district. This activity is part of Shaftesbury Capital’s ongoing leasing strategy across the West End.
The announcement forms part of wider leasing activity across Carnaby Street, including the forthcoming arrival of Sephora with a new boutique format opposite Edikted, and a UK debut for a refreshed Kookaï concept.
The opening signals Edikted’s entry into the European physical retail market, as digitally native brands continue to establish flagship locations in central London.
Receive sector news and insights by subscribing to the FREE 365 Retail newsletter via this link.
Entries are open for the Creative Retail Awards, featuring more than 20 categories across retail, hospitality, and leisure design, with an entry deadline of 1 May. Submit entries via this link.
The post Edikted Opens First European Store On Carnaby Street appeared first on 365 Retail – Retail News and Events.
