N Brown Group has announced a new partnership with outdoor brand The North Face, which will see 85 product lines introduced across its retail platforms Jacamo, JD Williams and Simply Be.
The move marks the first time The North Face will be available through N Brown’s channels and expands the group’s portfolio of third-party brands alongside labels including Polo Ralph Lauren, Barbour, Adidas, Berghaus and New Balance.
Product Launch Across Multiple Platforms
From Monday 9 March, customers will be able to shop an initial collection of The North Face products on Jacamo across apparel, footwear and accessories. Womenswear ranges will follow shortly afterwards, launching on JD Williams and Simply Be from 16 March.
- Jacamo will debut the partnership with 31 men’s product lines, expanding to 49 in subsequent weeks.
- JD Williams will carry the full 85-line range across men’s and women’s apparel and footwear.
- Simply Be will introduce 36 women’s lines.
Products will be available in sizes ranging from S to XXL across both men’s and women’s collections. Prices will start at £24 for t-shirts, rising to £175 for selected outerwear.
Marketing Campaign Across Manchester
The launch will be supported by a nationwide out-of-home campaign running from Sunday 8 March until Tuesday 31 March. The campaign will also include projections across several locations in Manchester, where N Brown is headquartered, including Deansgate, the Northern Quarter and Manchester Arndale between 12 and 14 March.
Additional Brand Launches
The North Face is one of several brands joining N Brown’s platforms in March. Jacamo will also introduce Only & Sons, while JD Williams will add Little Mistress, Pretty Lavish, Object and JDY.
All new product launches will be included in N Brown’s “Pay £0 for 8 Weeks” credit offer, part of the company’s broader approach to flexible payment options.
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