Fashion brand ROKSANDA has opened a new concept store on London’s Sloane Street, introducing a retail environment designed to bring together fashion, art and design through a series of creative collaborations.
Located at 171–172 Sloane Street, the space opened to visitors on 12 March and has been curated by founder and creative director Roksanda Ilinčić alongside four female collaborators. The project marks what the brand describes as a reimagining of retail and a new chapter in the evolution of the ROKSANDA brand.
The collaborators were selected for their distinct creative perspectives. Béton Brut contributes a curated selection of architect-led furniture pieces positioned between art, craft and design, while artist Gabriele Beveridge presents sculptural works intended to deepen the store’s cultural dimension.
Elsewhere, London floral atelier Grandirosa introduces botanical elements within the interior, while British wellness and fragrance house Commune brings a sensory layer to the environment through fragrance-led rituals.
The concept store offers a more intimate retail format for the brand, housing the newly launched Spring–Summer 2026 collection alongside a number of services available exclusively at the address. These include colour customisation, made-to-order gowns and bridal pieces, as well as early access to upcoming collections.
The collections are presented within the architectural setting developed with interior architect Bradley Taylor, creating a gallery-like environment for the garments and objects within the space.
Over its three-month residency, the store will host a programme of events and activations designed to bring visitors into the wider creative universe of the brand. A curated selection of books chosen by Roksanda Ilinčić will also be available for purchase.
The ROKSANDA Concept Store will remain open from Monday to Saturday, 10am–6pm, from 12 March until 8 June.
Stay informed on retail and hospitality design news by subscribing to the FREE 365 Retail newsletter.
Entries are now open for the Creative Retail Awards, with more than 20 categories recognising innovation across the sector.
The post Roksanda Opens Concept Store On Sloane Street appeared first on 365 Retail – Retail News and Events.
