Boux Avenue will reopen its refurbished Westfield White City store at 11am on Thursday 7 May 2026. The 171 sq m unit is on Level One, opposite Uniqlo.
To mark the launch, the retailer will offer goody bags to the first 100 shoppers who spend £50 or more. Opening-day activity will also include a live DJ set, a personalisation station offering free embroidery on purchases, and a Spin to Win promotion running from 11am to 4pm, with discounts, gift cards and mystery gifts available.
The refit introduces what the brand describes as a clean and contemporary new shopfit, alongside fitting rooms equipped with concierge buttons and bespoke lighting options for day, dusk and night. Customers will also be able to use the retailer’s free expert bra fitting service in store.
The White City reopening follows a refurbished Boux Avenue store at Bluewater in March, as well as the opening of the brand’s northern flagship at Trafford Centre in November and a new unit at Manchester Arndale in August under a 10-year lease agreement.
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