Suit Direct has opened a new store at Harlequin in Watford as part of its continuing UK retail expansion.
The launch reflects the menswear retailer’s focus on high-footfall shopping destinations and its strategy of growing its physical store estate.
At Harlequin Watford, the new store introduces Suit Direct’s latest retail design format for units of between 1,200 sq ft and 2,000 sq ft. The concept combines a service-led approach with a flexible layout designed to support both tailoring and a broader casualwear offer. According to the retailer, the format is intended to optimise retail density while improving the customer experience.
The brand’s mix of formal tailoring and casualwear adds to Harlequin’s existing fashion line-up, spanning occasionwear, workwear and everyday dressing.
The opening has also created three new roles within the local catchment and surrounding areas across Hertfordshire and London.
Suit Direct said it plans multiple additional store openings over the next 24 months as part of its wider UK growth pipeline.
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