Primark has launched its first mobile customer app in the UK, marking a further step in its ongoing digital development while maintaining its store-first approach.
The app, now available via Apple Store and Google Play Store, introduces digital browsing alongside access to Primark’s Click & Collect service. The retailer said the platform is designed to complement in-store shopping by combining convenience with discovery.
UK shoppers join customers in Ireland and Italy, where the app was introduced last summer. The rollout reflects growing demand for digital tools that support physical retail experiences rather than replace them.
Features include a store locator providing opening hours and directions, as well as a Favourites function enabling users to save items ahead of store visits. The app also delivers personalised notifications covering new arrivals, product launches and updates, supported by a simplified navigation interface.
Kari Rodgers, UK Retail Director at Primark, said:
The app integrates with Primark’s Click & Collect service, now available across all 189 stores in England, Scotland and Wales. Customers can browse, order and pay online before collecting purchases in-store, supporting faster and more flexible shopping journeys.
Matt Houston, Chief Customer & Digital Officer at Primark, added:
Primark said the launch builds on continued investment in digital channels, including social media growth to more than 25 million followers globally and increased website engagement. The retailer noted that 25% of UK website visitors use its stock check feature.
The UK app launch follows earlier introductions in Ireland and Italy and forms part of a broader strategy to integrate digital functionality with in-store retail.
People in the UK, Italy and Ireland can download the app now by visiting the Apple Store or Google Play Store and searching Primark.
Receive sector news and insights by subscribing to the FREE 365 Retail newsletter via this link.
Entries are open for the Creative Retail Awards, featuring more than 20 categories across retail, hospitality, and leisure design, with an entry deadline of 1 May. Submit entries via this link.
The post Primark Launches First UK Customer App appeared first on 365 Retail – Retail News and Events.
