Rains has opened its first flagship store in Asia at HKRI Taikoo Hui in Shanghai, marking the latest step in the Danish brand’s global retail expansion. The 250 sq m store joins a wider flagship network that already includes Madison Avenue in New York and Leidsestraat in Amsterdam.
Located within HKRI Taikoo Hui, the new store has been conceived as an immersive retail environment that brings together references to Danish cities and Rains’ view of the urban outdoors. At the centre of the interior is a foggy glass enclosure, described as a “room within a room”, which structures the layout while preserving openness and visual continuity. Grey tiles run from floor to wall, offset by restrained yellow accents that create a calm, rhythmic setting.
Designed Around Dwell Time
The store was designed in collaboration with Swedish studio Stamuli, which translated Rains’ architectural language into the Shanghai setting. The concept centres on movement through the space, using layered volumes and a tightly controlled material palette to slow the customer journey and encourage longer visits.
Full Product Offer in Shanghai
The Shanghai flagship presents the brand’s full product offer, spanning outerwear, ready-to-wear, bags, travel pieces and homeware. The opening extends Rains’ international retail footprint in a location positioned as one of Shanghai’s leading shopping and lifestyle destinations.
The store is located at RAINS, Shop L242, L2, HKRI Taikoo Hui, No.789 West Nanjing Road, Jing’an District, Shanghai, and is open daily from 10am to 10pm.
Receive sector news and insights by subscribing to the FREE 365 Retail newsletter via this link.
Entries are open for the Creative Retail Awards, featuring more than 20 categories across retail, hospitality, and leisure design, with an entry deadline of 1 May. Submit entries via this link.
The post Rains Opens First Asian Flagship Store in Shanghai appeared first on 365 Retail – Retail News and Events.
