Boux Avenue has opened its newly refurbished store at Westfield White City, introducing a refreshed shopfit for the lingerie and nightwear brand.
The Westfield White City refit introduces a clean and contemporary new shopfit. The store also includes fitting rooms with concierge buttons and bespoke lighting options for day, dusk and night, allowing customers to try on products and use Boux Avenue’s free expert bra fitting service.
The opening follows the refurbishment of Boux Avenue’s Bluewater store in March, the launch of its northern flagship at Trafford Centre in November, and a new unit at Manchester Arndale in August. The Manchester Arndale opening marked the brand’s return to the city centre under a 10-year lease agreement.
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