Suit Direct has launched an exclusive Ted Baker casualwear collection, available in store and online.
The new range builds on the retailer’s existing Suit Direct Ted Baker suiting offer, giving customers a broader way to shop the brand across tailoring, smart-casual dressing and everyday menswear.
The collection is a curated edit of everyday staples, including 100% cotton T-shirts, polo shirts, chinos, linen-rich Oxford shirts and lightweight coats. The range reflects growing demand for premium menswear that works across both tailoring and everyday dressing, giving customers new ways to wear Ted Baker for work, weekends and smart-casual occasions.
“We are so excited to be introducing our new and exclusive Ted Baker Endurance casual range, which will sit alongside our tailored collections and give customers even more choice when it comes to style, comfort and wearability.”
Amanda Argent, Retail Director at Suit Direct
“The Ted Baker Endurance casualwear range gives customers pieces they can wear on their own or style with our Ted Baker suits. It’s a strong commercial offer that works for smarter occasions as well as relaxed everyday dressing.”
Charlotte Murphy, Ted Baker Casualwear Buyer
Quality Essentials And Signature Branding
The collection forms part of Ted Baker Endurance, bringing the performance-led approach seen across Suit Direct’s Ted Baker formalwear range into everyday menswear. Breathable fabrics, lighter constructions and improved fits run throughout the range, which includes essentials, smarter layers and off-duty pieces finished with Ted Baker’s signature branding and attention to detail.
Investing In Retail
The launch comes as Suit Direct continues to invest in its stores and wider menswear offer. Following recent refurbishments across key locations and plans to open new stores throughout 2026, the collection strengthens the retailer’s position in suiting and occasion dressing while expanding its offer in premium everyday clothing.
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