M&S has officially opened its transformed Pantheon flagship on Oxford Street in central London, completing a phased renewal spanning four floors and almost 100,000 sq ft of shopping space.
The renewed M&S Pantheon store brings together Food, Fashion, Home and Beauty within the building, which retains its distinctive green ‘PANTHEON’ lettering. The lower-ground, fresh market-style foodhall opened last August, followed by Womenswear and Beauty in January.
The remaining two upper floors have now opened, introducing renewed Menswear, Kidswear, Lingerie and Home departments.
A Test Site for Future Store Formats
The Fashion, Home and Beauty floors have been developed as a research and development concept intended to inform a blueprint for future M&S stores.
The retailer will use Pantheon to test new approaches to layouts, presentation and customer services. Features that prove successful may subsequently be introduced across the wider store estate.
Dedicated rooms present curated collections across the floors, supported by product zoning and architectural features. The interior uses ambient lighting, a palette of M&S heritage green and warm neutral tones, bespoke scents and curated playlists.
New Departments and Services
Among the additions is a bespoke suiting service, described as a first for M&S menswear, which allows customers to create a made-to-order suit in store.
Other features include a dedicated Body Shop lingerie room, a Babywear room and a Beauty Hall offering M&S ranges alongside third-party brands, including K-Beauty.
An M&S x Kelly Hoppen homeware edit is presented within a dedicated section of the Home department designed by the interior designer.
The wider store also introduces revised product displays, digital screens providing outfit inspiration and updated Click & Collect, payment and customer service facilities.
Store Renewal Programme
M&S said store renewal and rotation remained a priority as it sought to place its stores in locations and formats intended to meet changing customer requirements.
Marks and Spencer Pantheon is one of six existing M&S stores being renewed in London during the current financial year, alongside four new openings in the capital.
Across the UK, the retailer plans to open two new full-line stores and 18 Food stores, complete four extensions and undertake a number of further renewals.
The completion of Pantheon also coincides with M&S’s centenary in the fashion industry and its plans to launch a debut London Fashion Week collection this autumn.
The opening of the upper floors completes the phased renewal of the Pantheon store’s Food, Fashion, Home and Beauty departments.
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