Schuh Partners With RECONDITION for Disability Pride Month

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Footwear retailer schuh has extended its community window pilot in Manchester with a Disability Pride Month installation by adaptive fashion label RECONDITION.

The Manchester Market Street storefront has been handed over to RECONDITION for July 2026, creating a public-facing showcase for the emerging label and its approach to making clothing more accessible for disabled people.

The Recondition window at Schuh Manchester Market Street for Disability Pride Month

It is the first adaptive fashion company to be featured through schuh’s community window project since the retailer launched the initiative in March 2026. The scheme provides a rotating platform for emerging creatives, presenting their working practices and creative processes through the store’s prominent frontage.

RECONDITION was founded in 2023 by Manchester Metropolitan University fashion graduate Ellie Brown. The installation will highlight key pieces from the company’s first collection, which was previewed at the Disability Pride Catwalk at Aviva Studios, home of Factory International, in June.

Developing Adaptive Garments

Brown began examining the limitations of mainstream fashion after badly breaking her ankle in 2021 and using a wheelchair for several months.

Her city-centre-based company now works with a co-design group whose members have varying lived experience of disability. Their involvement is intended to ensure that the garments respond to practical requirements identified by disabled people.

Every garment in RECONDITION’s denim-centred range incorporates adaptive features. These include:

  • Front pockets on jeans for wheelchair users
  • Ring-pull zips for people with reduced dexterity
  • Full-length popper openings on sleeves

The sleeve adaptations are designed to accommodate prosthetic limbs and medical equipment, including feeding tubes and insulin pumps.

Extending the Community Window Project

schuh has also provided footwear and funding for the Disability Pride Catwalk. The retailer said the subsequent window installation supports its aim of creating opportunities for local and underrepresented creative voices.

Brown said the Market Street location would provide an opportunity to introduce adaptive fashion to a wider public audience.

The RECONDITION installation will remain at schuh Manchester Market Street, 31 Market Street, throughout July 2026.

The post Schuh Partners With RECONDITION for Disability Pride Month appeared first on 365 Retail – Retail News and Events.

Terry Clark
Terry Clarkhttps://365fashion.co.uk
Publisher of 365 Fashion, 365 Retail and Hospitality and Leisure News. Organiser of the Creative Retail Awards.

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