Greggs and Just Eat are using London Fashion Week as the backdrop for a two-hour brand activation giving qualifying customers the chance to receive a pre-loved designer handbag alongside their food delivery.
Running from 11am to 1pm on Thursday 17 September, customers spending more than £20 on a Greggs order through Just Eat could receive an authentic pre-loved handbag from a premium fashion house at no extra cost. A limited number of handbags will be available and allocated on a first-ordered, first-served basis.
The activation will run through participating stores in Manchester, London, Leeds and Edinburgh, taking the campaign beyond the capital while retaining London Fashion Week as its central cultural hook.
Fashion Week Hook Extends Greggs’ Collaboration Strategy
The campaign brings together food delivery, fashion and luxury resale within a single promotional mechanic, contrasting Greggs’ high-street positioning with pre-loved accessories from premium fashion houses.
It also continues Greggs’ use of unexpected cross-category partnerships. Previous activity has included its Bistro Greggs collaboration with Fenwick in Newcastle, which placed the bakery brand within a department store dining environment.
Each handbag included in the giveaway will be a different design, with the pre-loved pieces handpicked for their style and quality.
By linking the promotion to a qualifying Greggs delivery rather than selling the handbags separately, the activation uses the London Fashion Week calendar to create a limited-edition customer experience around the existing Greggs and Just Eat partnership.
Pre-Loved Luxury Adds a Resale Fashion Angle
Rather than sourcing new accessories specifically for the promotion, the giveaway centres on authentic pre-loved handbags, giving existing luxury pieces a further use.
That element places the activation alongside a wider focus on second-hand fashion during September, with Oxfam’s Second Hand September 2026 campaign also putting pre-loved clothing and reuse on the retail agenda.
For Just Eat, the campaign uses its existing delivery relationship with Greggs as the fulfilment mechanism for the limited giveaway, adding a fashion-led incentive to qualifying orders during the two-hour window.
Four-City Rollout
The participating Greggs locations are:
- Manchester: St Marys Gate, M1 1PX
- London: Catford, 136 Rushey Green, SE6 4HQ
- Leeds: 36 Bond Street, LS1 5BQ
- Edinburgh: 2/4 Shandwick Place, EH2 4RN
The post Greggs and Just Eat Launch Designer Bag Giveaway for LFW appeared first on 365 Retail – Retail News and Events.
