Creative agency IPOS has launched a Creator Hub, designed to bring brands and fashion influencers together, with a combined social following of more than 2.8 million among its first cohort of content creators.
The Hub is free to join and members become part of a diverse database of fashion content creators – from nano to macro influencers – which brands can access to collaborate with creators on campaigns.
IPOS recently launched a campaign for Office Shoes, sourcing talent from the Creator Hub to work on a campaign for footwear brand Converse.
Members of the community have access to regular newsletters featuring campaign news and regular industry tips and insights, as well as the opportunity to work with global brands. In 2025 IPOS will also launch a series of exclusive webinars and workshops for the Creator Hub community.
Izzy Field, head of IPOS ENGAGE & Talent, says: “The Creator Hub is a one-stop-shop for brands to find creators who are perfectly matched for campaigns, events or gifting initiatives, giving retailers the opportunity to work with familiar faces or discover new and emerging talent.
“Using our database, we source suitable creators according to the brief, then brands can make their final selection and leave the rest to us. There is a new trend for people looking to follow the ‘non-influencers’; normal people who often have a small, niche following. It can be hard for brands to keep up with this type of shift in trends, but our Creator Hub covers everything, making it easy for brands to stay current and get results.”
IPOS ENGAGE & Talent gives brands direct access to an extensive roster of strong and influential voices across Instagram and TikTok to put their products in front of millions of users, while offering a complete management service which maintains transparency with the content creators to help them grow.
