Primark has opened its landmark flagship store at Herald Square in Manhattan’s PENN DISTRICT, continuing the international clothing retailer’s expansion across the US.
The retailer, which offers fashion at value prices, opened its first US store at Downtown Crossing in Boston in 2015. Primark has since grown to 40 locations across 13 states.
The Herald Square opening follows recent US launches in Miami, Florida; Grapevine and Katy, Texas; Gurnee, Illinois; and Hurst, Texas. It also becomes Primark’s eleventh store in New York State, supporting demand from shoppers in the region.
The Herald Square flagship is positioned to capture commuter and tourist footfall, with more than 54,000 sq ft of retail selling space.
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