The big supermarkets worked something out years ago.
The space inside and around a store is media.
Screens at the checkout. Posters in car parks. Panels...
Landsec has secured Mulberry for Liverpool ONE, with the British luxury brand set to open a 979 sq ft store on Peter’s Lane in November. The new location will occupy a prominent position within Keys Court as the destination continues to develop its premium retail mix. The store will offer Mulberry’s everyday icons and gifting […]
Benefit Cosmetics introduces Club Bounce, a sports-themed beauty pop-up in London, celebrating the launch of BADgal Bounce Mascara with interactive experiences.