SKIMS has launched its first flagship store in New York City, a milestone in the brand’s continued expansion. Situated on 5th Avenue, the 6,570 sq ft store presents SKIMS’ full range of products, including best-selling collections and exclusive collaborations. The opening reflects SKIMS’ evolution into physical retail, providing customers with an immersive and inclusive shopping experience.
Comprehensive Product Offering
The flagship store allows customers to shop SKIMS’ extensive range of loungewear, shapewear, and underwear for men and women. Signature lines such as Fits Everybody, Cotton, and Ultimate Bras are prominently featured, alongside exclusive monthly drops. Customers can also explore the brand’s holiday collection and recent collaborations with Dolce&Gabbana and The North Face.
“This flagship is a dream realized for SKIMS. We’ve created a space that perfectly embodies our brand and elevates the customer experience,” said Kim Kardashian, Co-Founder and Chief Creative Officer of SKIMS. “New York City has always held a special place in my heart, and opening our first flagship here during the holidays is truly magical.”
Building on Retail Success
The flagship follows a series of successful pop-ups and retail collaborations, marking a new phase in SKIMS’ physical retail strategy. According to Jens Grede, Co-Founder and CEO of SKIMS:
“From the brand’s inception, we envisioned physical stores as an integral part of our business model. The success of our pop-ups and partnerships with trusted retail partners allowed us to refine our approach and learn what truly resonates with our customers. This flagship store is the culmination of those learnings, offering an unparalleled experience where customers can fully immerse themselves in the world of SKIMS.”
A Unique Blend of Design and Heritage
The flagship’s design was led by Rafael de Cárdenas, who incorporated SKIMS’ minimalist aesthetic into the historic 5th Avenue building. Key design features include Corian displays, tonal ultrasuede backdrops, and a striking 15-foot Vanessa Beecroft sculpture at the entrance. The store spans three stories and a mezzanine, creating a cohesive and modern shopping environment.
“Working with Kim’s refined attention to detail and Jens’ strong business instincts, as well as the extraordinary SKIMS team, has been an exciting experience. The sumptuously soft but exactingly clean interior of the flagship sets off the landmark building’s intricately historical facade. The collaboration has produced an immersive and innovative brand experience for existing SKIMS customers, and new ones, to discover,” said Rafael de Cárdenas.
A Milestone in SKIMS’ Growth
The opening of the New York flagship represents a significant achievement for SKIMS, underscoring the brand’s evolution and growth. Combining an inclusive product offering with an elevated shopping environment, the store reflects SKIMS’ commitment to comfort, modernity, and accessibility.
