TikTok Shop is launching its latest UK Super Brand Day in partnership with leading sports brand PUMA. Running from 18th to 20th December, the collaboration will feature a series of LIVE shopping events with exclusive discounts and special gifts, available with next day delivery.
Taking PUMA’s own pre-Christmas sale to the next level, Super Brand Day with TikTok Shop will give sneaker aficionados access to one-of-a-kind deals with an additional 20% off on fan favourites like Easy Riders, Suede XLs and Palermos. Customers will also get their hands on a free gift with every order made throughout Super Brand Day week.
If that wasn’t enough, PUMA is launching an exclusive giveaway! With every purchase of the Speedcat, through TikTok Shop during the Super Brand Day, customers will be entered in for a chance to win a stay at a wellness retreat.
PUMA will be going LIVE throughout the week for 6 hours each day with creators including Dawn Love and Samantha Louise to showcase the very best deals that PUMA has to offer.
Super Brand Day with PUMA comes hot on the heels of the first Super Brand Day in the UK, which saw TikTok Shop and L’Oreal Paris takeover Piccadilly Circus for a one-of-a-kind 12-hr LIVE streamed event, racking up more than US$1m in sales.
Nora Zukauskaite, Marketing Director, TikTok Shop UK said: “We’re so excited to be collaborating with PUMA for our UK Super Brand Day arriving just in time for Christmas! It promises to be a memorable three day event, giving our community the opportunity to shop for some of PUMAs best-ever deals, and PUMA the chance to connect directly with fans of the brand in a way that is truly unique to TikTok Shop.
LIVE shopping on TikTok Shop is showing no signs of slowing down; every day, there are now more than 5000 LIVE shopping sessions on our platform. TikTok Shop is on track for its biggest Christmas season yet thanks to the seamless formula of discovery, entertainment and creativity that helps brands reach new audiences. A crucial tool for this peak retail period.”
Lucynda Davies, Managing Director PUMA UK&I said: “We’re thrilled to be the first fashion brand taking over TikTok Shop for this upcoming Super Brand Day. At PUMA, we always look to innovate and seek opportunities to engage with new and existing consumers, and TikTok Shop provides a great avenue for this. There’ll be exciting experiences that shoppers will be able to access through the platform and provide them with some last-minute gifting inspiration with PUMA’s iconic products.”
