Marc Jacobs has launched its Spring/Summer 2025 Eyewear Campaign, showcasing a collection of sunglasses and optical frames that blend bold design elements with premium craftsmanship. The campaign features American model, actor, and activist Emily Ratajkowski alongside Canadian basketball player Shai Gilgeous-Alexander, both highlighting the distinctive styles of the new collection.
The collection presents an array of shapes and materials, emphasising edgy silhouettes and detailed embellishments. A key feature is the inclusion of the THE SUNGLASSES and THE GLASSES logos, along with the iconic J MARC logo and a distinctive double metal trim. Colour options range from classic solid tones to natural Havana and translucent shades, offering a diverse selection for wearers.
Among the standout designs is the MARC 800/S Sunglasses and MARC 802 Optical Frame, featuring a cat-eye silhouette in bilayer acetate. These frames are available in colour combinations such as crystal/black with grey shaded lenses, crystal/Havana with brown shaded lenses, and transparent beige/nude with burgundy shaded lenses. The corresponding optical frames come in options like crystal/black, crystal/Havana, and transparent violet/violet.
Adding a modern edge to the collection, the MARC 806/S Sunglasses introduce a compact oval frame in bold metal, enhanced by the engraved Marc Jacobs logo on the temples. These unisex frames are available in variations like gold with grey lenses and gold with violet/gold mirror lenses.
For those seeking a more glamorous aesthetic, the MARC 811/S Sunglasses and MARC 813 Optical Frame bring a bold cat-eye design in acetate, further accentuated by the J MARC detail on the temples. Sunglass options include black with dark grey lenses, Havana with brown shaded lenses, and pink with brown shaded lenses. The optical frames follow with colour choices such as black, Havana, burgundy, and green.
Expanding on sophisticated detailing, the MARC 837/S Sunglasses introduce a rimless rectangular shape crafted from titanium and acetate, featuring a double-bridge structure. The hot-printed Marc Jacobs logo on the temples adds a refined touch, while the colour palette includes gold with grey shaded lenses and gold with matte black upper bridge and green shaded lenses.
Rounding out the collection, the MARC 838 Optical Frame embraces a squared shape in titanium and acetate, also featuring a double-bridge design. Available colour choices include gold with a matte black upper bridge, dark ruthenium with a matte upper bridge, and additional refined variations.
The Spring/Summer 2025 Eyewear Campaign reflects Marc Jacobs’ signature blend of innovation and craftsmanship, offering statement pieces that align with both contemporary and timeless fashion sensibilities.
