The Crown Estate, in partnership with the British Fashion Council, is bringing London Fashion Week back to the West End with The London Fashion Week Shop presented by 1664 Blanc. This exclusive retail pop-up, designed to support designers with commercial exposure, will be open from Saturday 22nd to Monday 24th February at 245 Regent Street.
Curated by Ida Petersson and Lewis Bloyce, the London Fashion Week Shop will feature an archive collection from renowned designers, including 16Arlington, Ahluwalia, Bianca Saunders, Completedworks, Conner Ives, HELEN KIRKUM, Johanna Parv, and Saul Nash. Alongside shopping, visitors can take part in panel discussions, workshops, and piercings by AURUM London.
The pop-up forms part of the City Wide Celebration (CWC), a programme of events and promotions spanning Regent Street, Oxford Street, Soho, and Covent Garden. With support from The Crown Estate, the initiative aims to connect designers, retailers, and consumers while reinforcing London’s status as a global fashion hub.
Richard Ellwood, head of leasing, marketing, and commercial partnerships at The Crown Estate, expressed enthusiasm for the collaboration:
“As a proud patron of the British Fashion Council, we are excited to see them returning to the West End with this innovative and engaging LFW pop-up shop. Regent Street has long been synonymous with the best global and local fashion brands, making it an ideal home for such an impressive archive and discovery space.”
Caroline Rush CBE, chief executive of the British Fashion Council, highlighted the importance of consumer engagement:
“Each season, the City Wide Celebration brings London Fashion Week to life across the capital. We remain dedicated to championing UK retail and are proud to see LFW continue to evolve by engaging directly with consumers. The London Fashion Week Shop presented by 1664 Blanc is an exciting initiative that offers a unique opportunity to support our incredible designers. Thanks to the generous support of The Crown Estate, alongside our other collaborators, patrons, and members, we look forward to another exceptional lineup of events this February.”
As part of the experience, visitors can enjoy a complimentary 1664 Blanc at the Blanc bar while exploring exclusive collections and interactive sessions. With this initiative, The Crown Estate and British Fashion Council continue to strengthen London’s retail and fashion landscape, bringing high-profile collaborations to the heart of the city.
