247 by Represent, the performance wear division of Represent, has launched the menswear component of its second FW25 collection drop, which went live on 8 October. The womenswear release is set to follow on 15 October at 8pm BST, available both online and in-store.
This drop forms the second part of the brand’s first-ever unified seasonal collection, which debuted on 27 August. It also marks continued momentum for 247, noted as the fastest-growing division within the Represent business.
The upcoming 247 Woman collection will introduce five new performance pieces: the 247 Flash Jacket & Pant, 247 Micro Cap Sleeve, 247 Training Crop, and a refreshed version of the 247 Training Tee. Designed to support strength, hybrid, and running training through the colder months, the additions build on the line first launched earlier this year.
The menswear range reflects 247’s core ethos: the pursuit of physical and mental performance across varied training environments. With an emphasis on cold-weather outerwear, the pieces cater to athletes training outdoors, on trails, or indoors in urban gyms.
This dual-gender release strategy underlines the brand’s shift toward unified seasonal offerings. With the menswear line now live, attention turns to the womenswear launch on 15 October, completing the FW25 rollout across Represent’s e-commerce and retail channels.