ISE 2026 Breaks Records and Broadens Its Reach

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Integrated Systems Europe (ISE) 2026 has closed in Barcelona after four days that combined record-breaking attendance with an expanded exhibition footprint and a broadened content programme. The event, organised by Integrated Systems Events, reported its highest-ever visitor numbers, reinforcing its position within the global AV and systems integration calendar.

A total of 92,170 visitors attended ISE 2026, with 1,751 exhibitors occupying 101,000 sqm of show floor space — the largest in the show’s history. Of those exhibitors, 323 were making their debut. Registrations reached 120,914, with more than 212,000 visits recorded across the four days.

20260203 ISE day1 by MichielTon drone LR9 Large
Fotograaf: MichielTon.com

Attendance growth across the week

Attendance increased steadily throughout the show. By Tuesday, ISE had welcomed 55,156 unique attendees, a 10% increase compared with Tuesday 2025 (49,981). By Wednesday, total unique attendance had reached 76,035, while the event recorded its largest single day to date, with 64,198 visitors onsite. That figure approached the pre-pandemic record of 64,908 achieved at ISE 2019 in Amsterdam.

Momentum continued into Thursday, when total unique attendance climbed to 87,648, marking the highest attendance in the event’s history. Overall, ISE 2026 delivered an 8% increase in total attendance compared with 2025.

ESP 9231 Large

Experience, integration and commercial spaces

The Digital Signage and DOOH zone drew sustained footfall, with LED manufacturers, display specialists and content management providers demonstrating large-format, high-resolution screens, transparent LED and immersive projection solutions designed for high-traffic public settings.

Across the exhibition floor, exhibitors presented integrated ecosystems combining hardware, software and analytics. Demonstrations highlighted real-time content adaptation, audience measurement tools and cloud-based management platforms capable of supporting multi-site roll-outs. For operators of large estates, from retail portfolios to hospitality and transport hubs, the emphasis was on scalability, operational efficiency and measurable engagement.

Community initiatives and new formats

ISE 2026 introduced Spark, a new format bringing together professionals from Broadcast, Live Events, Marketing, Design and Gaming to explore collaboration between creative and technical disciplines.

The show also marked the launch of the ISE Foundation, supported by co-owners AVIXA and CEDIA, with backing from the City of Barcelona and the Government of Catalonia. Operating under the tagline “Powering On, Together”, the foundation aims to support the AV and systems integration community through initiatives centred on teamwork, innovation and long-term impact.

20260203 ISE day1 by MichielTon entrance LR4 Large
Fotograaf: MichielTon.com

Looking ahead

ISE will return from 2–5 February 2027 at Fira de Barcelona Gran Via, continuing its expansion in both scale and scope for the international AV and systems integration community.


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The post ISE 2026 Breaks Records and Broadens Its Reach appeared first on 365 Retail – Retail News and Events.

Terry Clark
Terry Clarkhttps://365fashion.co.uk
Publisher of 365 Fashion, 365 Retail and Hospitality and Leisure News. Organiser of the Creative Retail Awards.

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